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Title Marketing management
a strategic decision-making approach
Author(s) Mullins, John W.
Walker Jr., Orville C.
Local Call Num. 4929
ISBN 9780071101097
0-07-110109-8
Level Universitar
Pages xxii, 533 p.
Publishing Info New York McGraw-Hill c2008
Loan Type/Days REG-Regular / 4
Department S-Student
Media PBK-Paperback
Subjects Marketing--Management.
Description John W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr.
533p., 26 cm.
Previous ed. entered under title.
Includes bibliographical references and index.
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