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Title Marketing for hospitality and tourism
 
Author(s) Kotler, Philip
Local Call Num. 4260
ISBN 9780132017732
0-13-201773-3
Status This item is currently IN the library.
Level Universitar
Pages xxiv, 932 p.
Publishing Info Upper Saddle River, NJ Pearson Prentice Hall c2006
Loan Type/Days REG-Regular / This item may circulate for 4 Days
Department S-Student
Media PBK-Paperback
Subjects Hospitality industry--Marketing.
Tourism--Marketing.
Description Philip Kotler, John T. Bowen, James C. Makens.
col. ill. ;
26 cm.
Includes bibliographical references and index.
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