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Title Cum gandesc consumatorii
Aspecte esentiale pentru studiile de piata
Author(s) Zaltman, Gerald
Local Call Num. 4240
ISBN 9789734607433
973-4607431-0
Series Cariera. Succes. Performante
Level Universitar
Pages 451 p.
Publishing Info Iasi Polirom 2007
Loan Type/Days REG-Regular / 4
Department S-Student
Media PBK-Paperback
Subjects comportamentul consumatorului
Marketing
 
Description Popa, Cristina(trad.)
20 cm.
Note p. 403
Index p. 437