Library 4 Universal: Online

Title	Essentials of Marketing Research
Author(s)	Zikmund, William G.
Local Call Num.	4055
ISBN	9780324317527 0-324-31752-2
Series	International Student Edition
Level	Universitar
Pages	XVII, 414 p.
Publishing Info	Mason Thomson/South-Western 2007
Loan Type/Days	REG-Regular / 4
Department	S-Student
Media	PBK-Paperback
Subjects	cercetari de marketing Marketing

Description

Babin, Barry J (coautor)
ill.
26 cm
Studii de caz la sf. capitolelor
Tabele statistice p. 390
Glosar p. 396
Note p. 405
Index p. 411