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Título Strategic Market Relationships
From Strategy to Implementation
Regreso Donaldson, Bill
# de Llamada Local 3843
ISBN 9780470028803
0470028807
Posición Este articulo está disponible en la biblioteca.
Nivel Universitar
Paginas xiv, 269 p.
Publicar Información Hoboken, NJ : Wiley, c2007
Tipo Número/Días REG-Regular / Este item puede circular para 4 Días
Departamento S-Student
Medio PBK-Paperback
Sujetos afaceri
Relationship marketing.
Strategic alliances (Business)
Business networks.
Industrial management.
relatii publice
management de cont
 
Descripción Bill Donaldson, Tom O'Toole.
ill. ;
24 cm.
O'Toole.
ill. ;
24 cm.
Includes bibliographical references (p. [249]-262) and index.
Introduction to strategic market relationships -- Relationship-based theories -- Relationship planning and development -- Relationship types -- Networks -- Organising for relationships -- People and relationships -- Customer relationship management -- Relationship communication with a special focus on building relationships through brands and electronic relationships -- Channel relationships -- Innovation through relationships -- Relationship internationalisation -- Relationship costs and value -- Strategic market relationships : a final word.

O'Toole, Tom (coautor)
ill. ;
24 cm
Bibliografie p. 249-262
Index p. 263-269
Cuprinde:
Introduction to strategic market relationships -- Relationship-based theories -- Relationship planning and development -- Relationship types -- Networks -- Organising for relationships -- People and relationships -- Customer relationship management -- Relationship communication with a special focus on building relationships through brands and electronic relationships -- Channel relationships -- Innovation through relationships -- Relationship internationalisation -- Relationship costs and value -- Strategic market relationships : a final word.

Includes bibliographical references (p. [249]-262) and index.
Introduction to strategic market relationships -- Relationship-based theories -- Relationship planning and development -- Relationship types -- Networks -- Organising for relationships -- People and relationships -- Customer relationship management -- Relationship communication with a special focus on building relationships through brands and electronic relationships -- Channel relationships -- Innovation through relationships -- Relationship internationalisation -- Relationship costs and value -- Strategic market relationships : a final word.
Descripción Library of Congress