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Title Managementul marketingului
 
Author(s) Kotler, Philip
Local Call Num. 3145
ISBN 9781594960253
1594960259
Level Universitar
Pages XXVIII, 1004p.
Publishing Info Bucuresti TEORA 2006
Loan Type/Days REG-Regular / 4
Department S-Student
Media PBK-Paperback
Subjects 46 Marketing
464 Managementul marketingului
 
Description 23 cm
Index p. 947--1004
Note bibliografice la sf. capitolelor