| Title |
Marketing management and strategy
|
| Author(s) |
Doyle, Peter, |
| Local Call Num. |
3056 |
| ISBN |
9780132622394
0-13-262239-4 |
| Status |
This item is currently IN the library. |
| Level |
Universitar |
| Pages |
xvii, 465 p. |
| Publishing Info |
New York Prentice Hall 1994 |
| Loan Type/Days |
REG-Regular / This item may circulate for 4 Days |
| Department |
S-Student |
| Media |
PBK-Paperback |
| Subjects |
Marketing.
|
|
|
| Description |
Peter Doyle.
col. ill. ;
465p., 24 cm.
Cover title: Marketing management & strategy.
Includes bibliographical references and indexes.
|
| Resources |
L4U Book Cover
|
|
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