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Title Marketing
Editia a doua revazuta si adaugita
Author(s) Balaure, Virgil, coord.
Local Call Num. 2091
ISBN 973-9021-75-1
978-973-902175-3
Status This item is currently IN the library.
Series Biblioteca de Marketing
Level Universitar
Pages 632
Publishing Info Bucuresti Uranus 2002
Loan Type/Days REG-Regular / This item may circulate for 4 Days
Department S-Student
Media PBK-Paperback
Subjects fundamentele marketingului
consumatorul
functiile marketingului
institutii de marketing
organisme de marketing
dezvoltarea marketingului
mediul de marketing
mediul extern
micromediul
macromediul
mediul intern
potentialul firmei
relatiile intreprinderii cu mediul extern
piata intreprinderii
concurenta
conjunctura pietei
cercetari de marketing
proiectarea cercetarilor de marketing
comportamentul consumatorului
studierea pietei
previziuni de marketing
politici de marketing
politica de produs
politica de pret
politica de distributie
politica promotionala
conducerea activitatii de marketing
organizarea activitatii de marketing
sistemul informational de marketing
procesul decizional de marketing
Description 632 p., 23 cm.;
cuvant inainte;
index autori;
contents;
Resources L4U Book Cover