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Title Marketingul serviciilor
 
Author(s) Olteanu, Valerica
Cetina, Iuliana
Local Call Num. 108
ISBN 9739632270
978-973-963227-0
Status This item is currently IN the library.
Level Universitar
Pages 208
Publishing Info Bucuresti Editura Expert 1994
Loan Type/Days REG-Regular / This item may circulate for 4 Days
Department S-Student
Media PBK-Paperback
Subjects Marketing.
Prestari servicii.
marketingul serviciilor
serviciile
piata intreprinderii de servicii
comportamentul consumatorului de servicii
politici de marketing in domeniul serviciilor
conducerea de marketing a intreprinderii de servicii
domeniile marketingului serviciilor
marketingul turistic
marketingul serviciilor financiare
marketingul in transport
marketing educational
marketingul cultural si sportiv
Description 208 p., 22 cm.;
Prefata;
corpus;
Index de nume;
note de subsol;
tabele;
figuri.
Resources L4U Book Cover